Arrival at Incheon Airport and hotel check-in

. Tour guide meeting at the airport and move to the hotel in Seoul
. Hotel check-in at Novotel Ambassador Seoul Dongdaemun(T. +82-2-3425-8000) or same class ★★★★★

Welcome Reception (Dinner Included)

Arrive in Seoul and enjoy Chimaek - Korea’s beloved pairing of crispy fried chicken and cold beer - at a local restaurant. From classic fried chicken to seasoned varieties and fresh salads, this favorite dish satisfies every taste and is enjoyed both as a snack and a meal.

Hotel check-in

. Novotel Ambassador Seoul Dongdaemun or the same clas

Breakfast at the hotel

Cheonggeycheon Stream

Enjoy a relaxing stroll along Cheonggyecheon, a scenic stream that flows through the heart of downtown Seoul. This modern urban oasis offers walking paths, bridges, and artworks, making it a popular spot for both locals and visitors.

Gwangjang Market

Founded in 1905 with Korean capital, Gwangjang Market is Korea’s first permanent traditional market and remains the largest in Seoul today. Open daily from 09:00 to 18:00, it is especially famous for its food alley, where you can savor kimbap, tteokbokki, bindaetteok (mung bean pancakes), janchi guksu, yukhoe, and more. The market is beloved by both locals and foreigners, and even Hollywood stars such as Sam Smith, Jessica Alba, and Brie Larson have visited to experience its authentic flavors.

Lunch : Samgyetang (Ginseng Chicken Soup_Included)

Lunch: Samgyetang (Ginseng Chicken Soup)
Enjoy Samgyetang, a nourishing soup made by boiling a whole young chicken stuffed with glutinous rice, ginseng, jujube, chestnut, and herbal roots. This iconic Korean health food is especially enjoyed during the hottest days of summer (Boknal) to restore energy. A perfect way to recharge and continue your journey in Korea!

Kimchi Making Class & Insadong

In a beautiful hanok (traditional Korean house), experience making Korea’s soul food — kimchi. Enjoy traditional tea while learning about Korean food culture, and taste freshly made kimchi pancakes for an authentic flavor. The kimchi you make will be vacuum-packed to take home, allowing you to carry the taste and memory of Korea with you. After the class, stroll through Insadong, a street full of traditional charm. : Experience fee not included (payable on site)

Bukchon Hanok Village

Visit Bukchon Hanok Village, a well-preserved neighborhood of traditional Korean houses (hanok). Once home to royalty and noble families, the village retains its unique charm with tiled roofs and courtyard layouts, nestled between Gyeongbokgung and Changdeokgung Palaces.

Gyeongbokgung Palace

Explore Gyeongbokgung, the main royal palace of the Joseon Dynasty, first built in 1395. With its grand symmetry and historical significance, it represents the authority of the dynasty and remains one of Seoul’s most iconic landmarks.

Return to hotel and free time

Return to the hotel and enjoy your free time. Our guide will provide recommendations for sightseeing spots and dinner options. Make the most of your evening adventure in Seoul.
. Novotel Ambassador Dongdaemun or the same class

Breakfast at the hotel

Move to Jeonju

. Move to Jeonju by a private coach

Lunch with local food (Jeonju Bibimbap_Included)

Enjoy Jeonju’s signature dish, bibimbap — a traditional Korean meal of rice mixed with assorted vegetables, seasonings, and sesame oil. While bibimbap is loved throughout Korea, Jeonju’s version is considered the most authentic and flavorful.

City tour in Jeonju

Visit Jeonju Hanok Village, the city’s most iconic attraction, where hundreds of traditional Korean houses (hanok) line the streets. Nearby, you’ll also find historic landmarks such as Gyeonggijeon Shrine, Jeonjuhyanggyo Confucian School, Hanbyeokdang Pavilion, Omokdae & Imokdae, and Jeondong Cathedral. The area has become the heart of Jeonju’s cultural tourism, blending old architecture with a vibrant atmosphere. Hanbok rentals are available, so it’s common to see visitors dressed in traditional Korean attire while strolling through the village.

Move to Sunchang

Sunchang Gochujang Village

Visit Sunchang Gochujang Village, famous for producing Korea’s traditional red chili paste (gochujang). Learn how this seasoning is made and taste its unique flavor. Together with soybean paste (doenjang), gochujang is one of the essential ingredients in Korean cuisine.

Dinner (Hanjeongsik_Included)

Enjoy hanjeongsik, a traditional full-course Korean meal. It includes rice, soup, meat, fish, and a variety of vegetable side dishes, all served at once on a single table. With plentiful side dishes at no extra cost, it’s a healthy and hearty way to experience authentic Korean dining.

Hotel check-in

Rahan Hotel or the same class

Breakfast at local restaurant (Kongnamul Gukbap_Included)

After checking out of the hotel, enjoy Kongnamul Gukbap (bean sprout soup with rice), one of Korea’s most popular breakfast dishes, before departing for Gyeongju.

Move to Gyeongju

Lunch with local food (Sundubu Jjigae_Included)

Enjoy Sundubu Jjigae (soft tofu stew), made with freshly curdled tofu that retains its moisture, giving it a silky and tender texture. Paired with kimchi and steamed eggs, it’s both hearty and easy to digest. The stew can be served spicy or mild, offering flavors to suit every palate.

Tour of Gyeongju : UNESCO World Heritage City Site

Depart for Gyeongju, the ancient capital of the Shilla Dynasty and a UNESCO World Heritage city rich in historic sites. Visit Seokguram Grotto and Bulguksa Temple, both inscribed in 1995, and explore Daereungwon Tomb Complex, home to more than 20 royal tombs from the Shilla period.

Daytime Temple Stay experience : Bulguksa Temple

At Bulguksa Temple, join a short templestay program designed to introduce Korean Buddhism and traditional culture. Experience temple tours, Seon meditation (Cham-Seon), tea ceremony (Da-Seon), Buddhist chanting (Yebool), and the monastic meal (Balwoogongyang), which also serves as your dinner — a healthy vegetarian-friendly option. Additional hands-on activities, such as lotus lantern making, woodblock printing, or temple food preparation, may also be available. This unique program offers a chance to reflect and discover your ‘true self’ in a serene temple setting.

Hotel check-in

. Hyundai Hotel or the same class

Breakfast at the hotel

Move to Busan

Drive to Busan, Korea’s second-largest city and biggest port. Famous for its sandy beaches, water sports, traditional villages, and delicious local cuisine, Busan is one of the most popular destinations among international travelers.

Busan Beach Highlights

. Haeundae Beach : Korea’s longest stretch of white sand, loved for its vibrant seaside atmosphere.
. Haedong Yonggungsa Temple : A seaside temple built on coastal rocks, offering breathtaking views of the East Sea.
. Blue Line Park Beach Train : A scenic and romantic ride along the East Sea coastline.

Lunch (Cockle Bibimbap_Included)

Savor a local specialty from Korea’s southern coast — cockle bibimbap. Stir-fried cockles mixed with rice and spicy seasoning create a protein-rich dish. Harvested from the clean mudflats of Korea’s south, cockles are loved for their chewy texture and savory flavor.

Busan Local Culture Tour

. Gamcheon Culture Village : A hillside village of colorful houses, originally built by Korean War refugees. Nicknamed the “Korean Santorini”, it has become a hotspot for photography and K-pop music videos.
. Jagalchi Fish Market : Korea’s largest seafood market, where the first floor is filled with fresh catches and the second floor offers on-the-spot cooking.
. BIFF Square : The heart of the Busan International Film Festival, featuring handprints of famous film stars and a lively movie district.

Dinner (Seafood BBQ_Included)

In Busan, Korea’s largest port city, seafood is a must. Enjoy a seafood barbecue featuring shellfish, abalone, shrimp, and more grilled over a fire pit. The flavors pair perfectly with soju, Korea’s most popular drink.

Hotel check-in and rest

. Lotte Hotel or the same class

Breakfast at the hotel

Tour of Busan : Songdo

. Songdo Marine Cable Car: A 1.62km ride across the sea at heights of up to 86m, offering panoramic views of Songdo Beach, Yeongdo, Namhang Bridge, and dramatic coastal cliffs.
. Songdo Cloud Trails: A 365m glass skywalk above the ocean, giving visitors the thrill of walking over the waves.
. Free Time at Songdo Beach : Relax by the sea, sip coffee at a nearby café, and enjoy the coastal scenery at your own pace.

Lunch (Busan Eomuk & Pajeon_Included)

Taste Busan’s signature eomuk (fish cake), made from ground fish mixed with flour and seasonings, then steamed, grilled, or fried. Busan is renowned for producing the best fish cakes in Korea. Alongside, enjoy pajeon, a savory Korean pancake made with eggs, flour, and green onions. Often called the “Korean pizza,” it comes in many varieties, including kimchi, seafood, and vegetables.

Yachting or Coastal Cruise

Yachting or Coastal Cruise
A must-do experience in the maritime city of Busan is yachting or a coastal cruise. For small groups, yachting offers a more private experience, while larger groups can enjoy coastal cruises. Sailing past the Busan coastline and the iconic Gwangan Bridge, you’ll capture unforgettable views of both the cityscape and seascape.

Dinner : Samgyeopsal (Grilled Pork Belly_Included)

Enjoy Korea’s beloved samgyeopsal — thick slices of pork belly grilled over high heat and eaten wrapped in lettuce with garlic and soybean paste (ssamjang). This dish is so popular in Korea that there’s even a designated “Samgyeopsal Day.”

Return to the hotel

. Lotte Hotel or the same class

Breakfast at the hotel

Return to Seoul by KTX (2.5 hrs)

Travel back to Seoul on Korea’s high-speed KTX bullet train. Relax and enjoy the beautiful scenery passing by your window.

Lunch : Kimbap and Tteokbokki (Included)

Enjoy two of Korea’s most beloved comfort foods. Kimbap is made by rolling rice with sesame oil and assorted ingredients such as spinach, pickled radish, carrot, egg, burdock, ham, and fish cake in seaweed, then slicing it into bite-sized pieces — perfect for trips and picnics. Tteokbokki, stir-fried rice cakes in spicy sauce, is a favorite street food for all Koreans, with endless variations such as cheese, carbonara, jjajang, curry, and more.

Free time

This afternoon is yours to enjoy freely. Relax at a trendy café in Hongdae, shop in the bustling streets of Myeongdong, or explore the hidden alleys of downtown Seoul.

Dinner (Korean BBQ_Included)

Experience one of Korea’s most famous dining styles — Korean BBQ. Popular dishes include galbi-gui (grilled beef ribs) and bulgogi, along with many other varieties. At Korean BBQ restaurants, meat is grilled right at the table, either by the staff or by diners themselves, making it an interactive and flavorful experience.

Hotel chcek-in

. Novotel Ambassador Seoul Dongdaemun or the same class

Breakfast at the hotel

Free time until departure for Incheon Airport

. Enjoy the free time until we depart for Incheon Airport.

Move to Incheon Airport

. Move to Incheon Airport and the tour ends there